“USTED MARCA | XO” is part of the series of works about brands that I developed in my studio USTED (2006-2011).

In this project, 10 year old kids (ca.) where invited to draw in their XO computers (OLPC/Plan Ceibal) the first brand that pops up their mind.
Then, this drawings automatically appear in a web site to be shared in an exhibition using whatever kind of computer.

http://ustedes.net/ustedmarcaxo/

Click here to see drawings by kids from schools Nº1 from Paso Palomeque and Nº9 from Juanicó. (view map)

Acknowledges: Marcos Orfila (development of the application for XO and slideshow web site) and the stuff from the implied schools.
USTED MARCA XO is a non profit cultural project.

Any full or partial reproduction of the drawings, indeed through a hyperlink, or of the application shall be strictly forbidden without Felipe Ridao’s express written and signed consent.