“‘Local-Cola’ (Montevideo, 2008) is another sculptural artwork from Ridao, but in this case made form a collection of bottles of different Uruguayan brands of ‘Cola’ flavoured soft drinks, that emulate the world renowned one. These products and their brands are manufactured in a marginal way when compared to the huge multinational. This artwork, that goes along the edge of ethnography, is filled with sardonic humour -another characteristic of Ridao’s artwork- and explores how a mass consumption product turns into the archetype of soft drinks. This leaks not only to its condition of sign but it imposes as a naturalised element of our culture.” Manuel Neves -art curator and critic (AICA)- Brasilia, 2013

This work was exhibited in the solo show “USTED MARCA“.