“Sin globos no hay fiesta” (there’s no party without balloons)

Design of posters, and intervention in bus stops.
Design of facade and interior of the clothes multi-brand store (mannequins with baloons in “just looking” positions…)

During the traditional parties of end of year (dec.24 to 31) thousands of balloons were given at clubs and discos inside a little jean envelope containing one sticker and one condom too…

This low-cost campaign that I developed with Nicolás Infanzón in the small town of Durazno, Uruguay, was quite successful in many senses. In fact, the store multiply by 3 their selling in relation with same period in previous years… In relation with the condoms, I do not know how many people use them but thousands were distributed and was summer time…