Created by Felipe Ridao, Alejandro Torre, Ismael González, Marcelo Mazzieri, Pablo Etcheverry and Mariana Ures YA AY was an exercise about visual communication, from and towards diffused as well as infinite limits.

Duration, artwork, author, receiver, media, everything gets molten in this exercise by action and individual critical reflection in collaborative conceptions.

Game.
Several graphic elements (“tokens”) were distributed to people with the aim of identify graphic design who implies the concept “YA” (“right now” in english)
Concurrently, an exhibition (“Lab: 03 graphic design Uruguay/Spain” at the CCE in Montevideo, Uruguay 2003) and a website (currently offline) evidenced its complementary pair “AY” and invite to participate in this game presenting the rules of the game and the mentioned tokens.

“AY”
First conscious reflexive pulsation.
Reception and incorporation of the latent subjective, in the scenario you are related with.
Breakdown state for the creation of a new concept of time, which elapses complementary to the linear one.

Associatives
Reflection / separability / choice / awareness / election / recognition / decision / boundless / option / control / absence / development / transcendence …